PRIVACY STATEMENT

ThebabyScoop.com (the “Website”) is an online service that provides reviews and recommendations for baby products and services from the real experts – other parents.

The babyScoop Inc. (“we” or “us”, which includes our employees) values your privacy. We know that the way in which we use your information is important to you and we are committed to protecting your privacy. The information we collect from you will only be used in accordance with this policy. We do not sell or rent this information to any others, and only share it in accordance with this Privacy Statement.

By accessing the Website, you accept this Privacy Statement, agree to the terms, conditions and notices contained or referenced herein as well as in the babyScoop Inc. Terms of Service (the “TOS”), and you consent to collection, use and disclosure of your personal information as described herein.

What Information We Collect

We collect two types of information: (i) personally identifiable information (“PII”), which constitutes any information that can identify an individual directly or through other reasonably available means and is otherwise referred to herein as “personal information”, but does not include information deemed not to be personal information in accordance with applicable law; and (ii) non-personally identifiable information (“Non-PII”), which is also referred to as aggregate and anonymous data, or is information that would not, in and of itself, identify you. Please note that what one may initially consider to be Non-PII may, in some contexts, such as in respect of small geographic locations or communities, result in such information being attributable to you or allowing you to be identified because of the context. Please consider this when providing information.

What Information We Ask You For

When you register with the Website, you will be asked to provide us with certain PII about yourself such as your name, contact information, postal code and e-mail address, as well as demographic information such as your age and the number and age of your children. You can also import your account information from a third party to make the babyScoop registration process easier. We may at times also ask that you provide us with further information regarding your interests to enable us to provide you with a Website that will best serve your interests.

You may browse the babyScoop site and read our reviews and editorial content without registering or providing any PII. However, in order to access and receive personalized content such as special information on deals, new products, and writing your own product reviews, you are required to provide us with information such as your name and email address.

What Information We Automatically Gather

Some Non-PII is automatically collected when you visit the Website. We collect and store information related to your use of the Website, such as the pages you view on the Website, your browser type, where you came from, IP address, requested URL, browser language, referring URL, and the date and time of your visit. The Non-PII we automatically collect is used to help us provide a more relevant and useful site experience to you. This information is also used in the aggregate to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the Website.

The Non-PII is typically collected through “cookies”. A cookie is a small piece of information that can be stored by your web browser on your hard drive. When you revisit the Website, our server will recognize the cookie and collect the aforementioned information. Our cookies do not collect your name, email address, contact information or other PII. If you are uncomfortable with this practice, you can disable all cookies through your browser settings.

What Other Information May Be Collected

Public profile. If you choose to create a profile on the Website, certain information in your profile will be publically available via your photo and screen name. You have the ability to view your profile, update information, and choose what information you share. In addition, you can contribute to the Website in a number of different ways, including writing reviews, uploading photos, participating in talk threads, and creating a public profile. We may store these contributions (your “Public Profile”), display them to other users, and use them for promotional or analytical purposes. Note that if you include PII in your Public Profile, it can be used and viewed by others. We are not responsible for the information you choose to include in your Public Profile. You can close your account by contacting us. We will send you an email to confirm your request. Please note that you will not be able to sign-in, write reviews, or access any of your personal information once your account is closed. However, you can open a new account at any time.

Third party services. We allow you to access third party services, such as Facebook, Twitter and Youtube, to share your Public Profile with those services, and import information about who you are connected with on those other services so you can connect with them on the Website. Some of those third party services may also provide us with information from your accounts. You can always opt out on the babyScoop account page.

Feedback. You should feel free to give us feedback, register a complaint, or ask questions about the Website. We may store your communications, including any personal information you include in them, so that we can effectively respond to you.

Credit Card Purchases. If you purchase business advertising or other products and services online, we may collect and store billing and credit card information. This information will only be shared with third parties who perform tasks (such as fulfilling orders and processing credit card payments) required to complete the purchase transaction. When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using 128-bit secure socket layer technology (SSL).

How We Use Your Information

Our primary objective in collecting your information is to provide a website that is of the greatest interest to you. In addition to those uses mentioned above, we use the information collected for the following purposes: for registration and sign-in, to manage your account, to communicate with you including publishing your reviews, responding to your questions and concerns, surveys, process payments, to measure interest in and improve our products, services, and Website, to resolve disputes and troubleshoot problems and to enforce the TOS. In addition, the information allows us to develop and customize the Website and to better understand what products and services you would like to see reviewed. The information may also be used to send you e-mails from thebabyScoop.com that we believe may be of interest to you, such as our newsletters. You may opt out of receiving any such e-mails by unsubscribing; simply follow the unsubscribing instructions.

How We Share Your Information

We may share you information with the following parties and/or for the following purposes:

Trusted Third Party Service Providers. We may use third parties to provide technical support and perform tracking and reporting functions, conduct quality assurance testing, and provide other services in connection with the Website. We may share information about you with them so that they can perform the services they are required to perform.

Third Party Advertising. Third parties serve some of the ads on the Website. We do not provide individualized personal information to them, but they may have access to information that they obtain through cookies or that you share with them yourself. Note that we do not rent, sell or trade personal information with third parties for their direct marketing purposes. In addition, we may use your information to enable our marketers and advertisers to understand who our members are, i.e. the information collected will be compiled to create general profiles of the Members, demographic information and interests.

Aggregate Information. We may share non-PII in the aggregate to third parties relating to user behavior in connection with actual or prospective business relationship with those third parties, such as advertisers and content distributors. For example, we may disclose the number of users that have been exposed to, or clicked on, advertising banners.

Business Transfers. We reserve the right to disclose and/or transfer information about you to a third party in the event of an actual or proposed sale, purchase, lease, amalgamation, merger, joint venture or other type of disposition or financing of any or all of the babyScoop Inc. or any of its assets or shares thereof, in order to ensure that you continue to receive the same services. If another company acquires our company or all or substantially all of our assets, that company will assume the rights and obligations with respect to that information as described in this Privacy Statement.

Investigations. We reserve the right to investigate abuses on the Website, and enforce and apply our TOS and this Privacy Statement. We may disclose information about you to third parties if we have a good faith belief that such disclosure is reasonably necessary to: (a) take action regarding suspected illegal activities; (b) enforce or apply our TOS and this Privacy Statement; (c) comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; or (d) protect our rights, reputation, and property, or that of our users, affiliates, or the public.

Children’s Privacy

The Website is not intended for children (persons under the age of 18) and they are not eligible to use the Website without the supervision of a parent or a guardian. We do not knowingly collect information from children, and children are not permitted to submit personal information to the Website.

How We Protect Your Personal Information

We understand how important protecting your privacy is, and we are committed to safeguarding the information you provide to us. And while no website can guarantee absolute security, we have implemented specific security procedures to protect the storage and disclosure of your information. Access to your information is restricted to select employees or representatives. Additionally, we use encryption when transferring your personal information between your system and ours.

How You Can Correct Your Information

The babyScoop Inc. believes it is important for you to be able to edit the information you have provided to us. To update your personal information, go to the Manage Profile section of the Website.

How Long We Keep Information

We keep the personal information you have given us for at least as long as you maintain your account.

External Links and Parties

If any part of the Website links you to other websites, those external websites do not operate under this Privacy Statement. We recommend that you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information. Once you leave the Website, our Privacy Statement will no longer apply. Also, we cannot guarantee the privacy of third parties whose information our users have provided to other members on the Website.

Canada’s Personal Information Protection and Electronic Documents Act

The Canadian government has enacted the Personal Information Protection and Electronic Documents Act. That Act outlines the way personal information may be used in Canada, and we fully adhere to it. You may at any time contact us regarding our use of your personal information by using the contact information referred to below or at the mailing address referred to below. You may contact us to provide you with more information in respect of our Privacy Statement and privacy practices, or to provide you with an opportunity to review your PII currently held by us and to request an amendment to the PII to correct any inaccuracies you determine are contained in such PII holdings. Where you demonstrate the inaccuracy or incompleteness of your PII held by us, we will correct or update the information as required. Please note that before we are able to provide you with any information or correct any inaccuracies we may ask you to verify your identity and to provide other details to help us to respond to your request. You are also entitled to request information as to the type of PII we have collected from you, how we have used your PII in the past and how we may use it in the future, and whether or not we have disclosed your PII to any third parties (and, if so, to whom).

There may be circumstances where we are unable to provide access to your PII. We may deny access for legally permissible reasons, such as situations where the information contains references to other individuals and is not reasonably severable, or where it cannot be disclosed for legal, security or other commercial proprietary reasons. We will advise you of any reason for denying an access request.

California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information we share with third parties for direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties with whom it was shared, along with their names and addresses. If you are a California resident and would like a copy of this Privacy Statement, please submit a written request to the address listed below.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Statement from time to time. We will notify our members of relevant changes by posting a notice on our website. The most current version of this Privacy Statement will govern our use of your information, and will always be located here. By continuing to use our services, you agree to be bound by the revised statement.

How to Contact Us

If you have any questions or concerns about our privacy policy, please feel free to contact us at: support@thebabyscoop.com.

LAST UPDATED: July 17, 2011