the dailyScoop

5th August, 2011

A pretty PLUM idea!

It was only a matter of time before a smart parent (or insightful entrepreneur) took advantage of the insight behind the Netflix model and applied it to something in the baby category.

Plum is a subscription service that lets you get high quality, boutique baby clothes in the sizes you need (including brands like Egg Baby, Kate Quinn Organics, Petit Bateau and Tea Collection). When your little one outgrows them, you just send them back for a replacement set of stylish duds. Clothes can be returned once every 30 days in an eco-friendly, reusable package made of backpacking material.

And, as a special touch, every bundle is packed with a sprig of organic lavender in a muslin pouch. Nice.